Who is Rachel Gray…
Studio Executive
Rachel Gray’s 20-year journey in the music industry began at the front desk of the legendary Larrabee Sound Studios. Within a year, she was tapped to run the entire operation, stepping into the Studio Manager role and overseeing all aspects of the business. While at Larrabee, she worked closely with industry giants like Alicia Keys, Justin Timberlake, John Mayer, and John Legend, building strong relationships with Grammy-winning engineers such as Dave Pensado, Manny Marroquin, and Jaycen Joshua.
As the only woman in upper management, Rachel brought a clear vision for Larrabee’s evolution. She spearheaded the expansion from three to five recording rooms—revolutionizing the space both sonically and visually. She developed operational strategies that streamlined workflow, elevated client experiences, and boosted bookings —protocols that remain in place today at Larrabee, Jaycen Joshua’s personal studio, and beyond. Her initiatives set a new industry standard, shaping Larrabee’s continued growth and influence.
From there, Rachel took her expertise to RedZone (now RZ3 Recordings & Sessions Atlanta), working alongside Grammy-winning producer Tricky Stewart. Managing operations across Los Angeles and Atlanta, she helped establish the studios as A-list creative hubs, hosting icons like Future, Justin Bieber, Frank Ocean, Mary J. Blige, and Katy Perry. She also developed strong working relationships with Grammy-winning songwriters, vocal producers, and engineers such as The-Dream, Justin Tranter, Kuk Harrell, and Josh Gudwin.
Rachel’s ability to build and optimize recording spaces was instrumental in RedZone’s transformation. She streamlined operations, updated state-of-the-art rooms, and developed workflows that ensured consistency and excellence across both locations. Under her leadership, RedZone became so influential that it is now home to Sony/ATV Music’’s Atlanta studio headquarters.
Creative Consultant
Rachel’s expertise extends beyond the studio walls. Throughout her career, she has mentored countless interns and runners, providing the kind of hands-on guidance, industry insight, and real-world training that helped launch many into successful careers as Grammy-winning engineers, mixers, and producers.
She was not only instrumental in shaping the public presence of both Larrabee and RedZone’s studio brands, but she also played a key role in building RedZone’s roster of artists, producers, engineers, and songwriters signed under Sony Music and Epic Records, developing branding, refining storytelling, and crafting marketing strategies that elevated talent from behind-the-scenes to center stage. With a deep understanding of both creative energy and business execution, she brings emerging talent and creative spaces into the spotlight with clarity and staying power.
Rachel has also brought her expertise to emerging studios—including Volume Studios and Light Sonic Division where she refined their sonic environments, optimize their operations and aligned business strategies with creative intent. Specializing in designing immersive, cutting-edge creative spaces that blend elite sound quality with strong visually identity, Rachel helps studios and other creative spaces build world-class environments that are not only functional but inspiring.
From technical design to staffing structures, branding to marketing strategy, Rachel connects every piece of the puzzle. Drawing from her experience with legendary studios, her eye for design, and her background in marketing high-profile artists and events, she delivers long-term strategies that transform creatives and their spaces into recognized, respected, and revenue-generating powerhouses.
Additional Industry Experience
Rachel’s career isn’t just about running studios—it’s about shaping culture. She has played a key role in a wide range of industry projects, including:
Artist & Creative Management – Quentin Miller, Ginny Blackmore, and others
Creative Direction, Branding and Marketing – Website design, social media strategy, content creation and marketing for studios and creatives
Content Creation – Video production, drone footage, electronic press kits, one sheets, digital campaigns and more
Project Coordination & Music Supervision – The-Dream’s visual album GENESIS, GhostTown Halloween activation, and others
Event Production – multiple Grammy events, artist showcases, album releases, activations and live performances
Live & Studio Productions – Online and in-person productions for GhostTown, Semi Precious Weapons, and Ginny Blackmore
Film Location Coordination – Managed on-site logistics for major television and film productions
Writing Camp Organization – Facilitated sessions and collaboration roster for major label placements
Music Business Strategy – Publishing, splits and placements
Studio Referrals – Connection of creatives with creative spaces to elevate their projects while ensuring the best fit for all parties involved
